Media Release

SBDC 2011

THE biggest and most electrifying Hip Hop dance competition of the year returns to Jurong Point for its third successive season. Up for grabs is a spot to represent Singapore in the World Hip Hop International Dance Championships 2011 happening in Las Vegas, USA. Deemed as the ‘Olympics of Hip Hop’, this mega event continues to provide a platform for local youths to entertain and inspire audiences with their own brand of Hip Hop dance - a subculture that has recently become vastly popular among many young Singaporeans.

The search for homegrown talent continues following recent groundbreaking success when SBDC 2009 champions - Joyce & The Boys, won a bronze medal for Singapore on the world stage in Las Vegas. This was the first time that Singapore garnered an international top honour in the discipline of Hip Hop dance. Last year, SBDC 2010 champions Freekzy Nutz and Singapore’s Best Popper 2010 winner Popping Sam, once again did Singapore proud by reaching the Top 16 at the World Championships.

This season promises to be another head-turner with an all-star line up of judges that include World Popping Champion and a member of Soulbotics Krew, Popping John. Representing Japan on the judging panel will be Kenichi, an Apollo Theatre Two-Time Grand Slam Champion and director of Ebina Performing Arts Company. Ardit Gjikaj aka B-Boy AIRDIT from Germany, will also be making his appearance alongside Raj, Singapore’s very own Hip Hop maestro, producer and brains behind the annual SBDC national championships.

Dance championships such as these that happen on an international scale look set to bolster the local arts scene with opportunities for local youths to represent Singapore on a global stage. Organizing such an event is no mean feat, as Raj, Creative Director of The A Team Promotions aptly put it, “Organizing the biggest annual Hip Hop dance competition in Singapore is always challenging but having our national flag raised at the 2009 International World Hip Hop Dance competition which was witnessed by delegates from over 30 countries in front of thousands of spectators in Vegas was sheer pride and joy! It was my dream come true to see the aspirations of our homegrown Hip Hop dancers being fulfilled”

Jurong Point is the place to be this year if you want to witness world-class dancing from our local youths. Singapore has its own brand of Hip Hop dance and the world needs to see it.

Winners of this year’s SBDC will face-off against dancers from all over the world. Participating countries include USA, Canada, France, Germany, Italy, India, Japan, Malaysia, Korea, Brazil, South Africa, Argentina, Spain & many more. Every season promises record crowds at Jurong Point with an estimated 500 registered participants pitting their skills against one another in order to be crowned Singapore’s Best Dance Crew.

CROCS is the Official Footwear Sponsor for SBDC 2011. Dancers will embrace the seasonal freedom with the latest ultra lightweight designs from their “Light on Your Feet” collection. The National Championships are proudly produced and organised by The A Team Promotions Pte Ltd / Hip Hop International Singapore.

The National Championships are proudly produced and organised by The A Team Promotions Pte Ltd / Hip Hop International Singapore.